Frequently Asked Questions About SEO Audits

An SEO audit is a comprehensive review of every signal search engines use to crawl, index, understand, and rank your website. It covers technical health, on-page elements, content quality, backlink profile, and local signals — producing a prioritized fix list.

If you're investing in SEO at all — content, link building, technical work, paid promotion — an audit ensures that investment compounds. Without one, you may be optimizing on top of broken foundations.

Tools (Screaming Frog, Semrush, Ahrefs) generate raw data. Our audit uses those tools as inputs but layers a senior human auditor on top — interpreting findings, filtering false positives, and producing a prioritized roadmap.

Every issue we surface is ranked Critical, High, Medium, or Low — based on traffic impact, ranking impact, and implementation difficulty. Your team always knows what to fix first.

Almost any. We don't audit illegal, adult, or hate-content websites. Otherwise, from one-page consultant sites to multi-million-URL enterprise platforms — yes.

Standard delivery is 3–5 business days. Enterprise plans deliver in 48 hours. Larger enterprise audits with custom requirements may take 5–7 business days.

Screaming Frog, Sitebulb, Ahrefs, Semrush, Moz, Google Search Console, Google Analytics, PageSpeed Insights, and Lighthouse. Plus proprietary checklists refined over 12 years.

Just your URL to start. We may request read-only access to Google Search Console and Analytics for deeper audits — we never modify your accounts.

Yes. Growth and Enterprise plans include strategy calls. Starter includes email Q&A throughout the audit period.

Yes — we sign NDAs at no charge for any client who requests one. We also maintain confidentiality on every engagement by default.

Absolutely. Pre-launch audits are the highest ROI engagement we run — fixing issues before they're baked into your live site costs a fraction of fixing them after.

Yes — our Enterprise plan includes full white-label branding. Many of our 40+ agency clients resell our audits under their own brand.

Our packages run from $299 (Starter) to $1,299 (Enterprise). See our pricing page for a full breakdown including comparison table.

None. The price you see is the price you pay. No per-page surcharges, no overages.

All major credit cards, ACH for US clients, wire transfer for international clients. Enterprise clients can request net-30 terms.

Yes — 7-day money-back guarantee on every audit. If you're not satisfied, we refund 100%.

Non-profits get 25% off. Students/educators get 30% off Starter. Annual prepay on monthly retainers gets 15% off.

Enterprise plans can be split 50/50 between audit start and delivery for Net-30 invoiced clients.

A branded PDF (30–60 pages depending on plan) plus an editable spreadsheet for tracking issue status with your team.

Executive summary first, then findings organized by category (Technical, On-Page, Content, Links, Local), each issue ranked by priority with screenshots and exact fix instructions.

Yes — the report is yours to share, modify, and distribute internally however you like.

For every recommendation that requires code, yes — examples, screenshots, or full snippets ready to copy/paste into your CMS.

Yes — every section has a plain-English summary alongside the technical detail. Your CMO and your dev team both get what they need.

We discuss it. We're not infallible, and an experienced in-house team sometimes has context we don't. Strategy calls cover any disagreements.

Three metrics Google uses to measure page experience: LCP (loading), INP (interactivity), and CLS (visual stability). They're a confirmed ranking factor.

Crawl = Googlebot fetches your page. Index = Google adds it to the search database. A page can be crawled but not indexed (low quality, duplicate, etc.).

Yes — React, Vue, Next.js, Angular, all of them. JS SEO is one of our most-requested specializations.

A signal telling Google "of these similar URLs, this is the one to index and rank." Used to consolidate duplicate content.

Experience, Expertise, Authoritativeness, Trustworthiness — Google's framework for evaluating content quality, especially for YMYL topics.

No. While your dev team can use our roadmap directly, we offer implementation support starting at $99/hour, or we can recommend trusted partner agencies.

High-priority technical fixes can move rankings within 30–60 days. On-page fixes typically take 60–120 days. Content and link improvements compound over 6–12 months.

We offer a follow-up "delta audit" at 50% off the original cost within 6 months of delivery — confirming what's fixed and what remains.

Monthly retainers include a full audit every 90 days plus monthly delta reports tracking new issues, ranking changes, and CWV trends.

Yes — implementation help is billed at $99/hour. Most clients use a few hours to clarify the trickiest items.