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Case Studies

SEO Audit Case Studies: Proof That Our Process Works

Six detailed case studies from real client engagements across e-commerce, law, healthcare, SaaS, restaurants, and startups. Every number below is verified and traceable to a specific implementation.

E-Commerce

Atlas Home Goods — Austin, TX

The Problem

A mid-sized Shopify Plus home goods retailer with 2,400 SKUs had been flat on organic revenue for 14 months despite quarterly content investment.

What We Found

38 critical technical issues including 8,000 duplicate URLs from faceted navigation, missing Product schema on 1,800 SKUs, and a 4.2-second LCP on mobile.

Results

  • 142% organic traffic growth
  • 83% organic revenue lift
  • Mobile LCP from 4.2s to 1.8s
  • Indexed product URLs grew from 8K to 47K

Timeline: 90 days from audit delivery to full results.

Law Firm

Walsh Legal Group — Chicago, IL

The Problem

A 7-attorney personal injury firm dropped 62% of organic traffic overnight after the August 2024 Core Update.

What We Found

Thin practice area pages (under 400 words each), missing Attorney schema, weak author E-E-A-T signals across the entire site, and 23 cases where multiple pages competed for the same query.

Results

  • Full recovery in 92 days
  • Top 3 rankings restored for 11 of 14 target queries
  • Lead volume 31% above pre-drop baseline
  • Map pack visibility lifted from #8 to #2

Timeline: 90 days from implementation to recovery.

Healthcare

Westside Dental Group — Seattle, WA

The Problem

A 14-location dental practice with flat patient growth despite consistent paid advertising spend. Organic was an afterthought.

What We Found

Each location had a duplicated GBP, no Dentist schema, and templated location pages indistinguishable except for city name. Mobile speed scored 31 on critical booking pages.

Results

  • 89% organic appointment request growth
  • Map-pack ranking in #1 position for 12 of 14 locations
  • Mobile speed score 31 → 86
  • New patient cost-per-acquisition halved

Timeline: 4 months end-to-end.

SaaS

NorthBridge Analytics — San Francisco, CA

The Problem

A B2B SaaS analytics company had strong blog traffic but a free trial signup rate of 0.4% from organic. Feature pages received almost no organic traffic.

What We Found

80% of organic traffic landed on educational TOFU blog posts. Feature pages had no keyword targeting, no schema, and no internal links from blog content. Zero comparison pages existed.

Results

  • Feature page traffic up 240%
  • Free trial signups from organic up 73%
  • 47 new top-3 rankings for feature/comparison queries
  • Organic became #1 acquisition channel

Timeline: 6 months from audit to channel leadership.

Restaurant

Bellini's Trattoria — Atlanta, GA

The Problem

A 4-location Italian restaurant chain was invisible in Google Maps for their core queries and ordering revenue was lagging direct competitors.

What We Found

Two unverified Google Business Profiles, no Restaurant schema, menus served as PDFs (uncrawlable), and zero unique content per location page.

Results

  • Top 3 map pack rankings for 3 of 4 cities
  • Online ordering revenue +178% YoY
  • 420% increase in "menu" keyword traffic
  • Foot traffic +24% per location manager survey

Timeline: 5 months from audit to results.

Startup

OvalDesk (YC W23) — San Francisco, CA

The Problem

A YC-backed B2B SaaS startup with 6 months of runway needed organic to become a primary acquisition channel before the next round.

What We Found

Site architecture was built for product-market fit pivots, not SEO scale. No keyword research, no content silos, no comparison pages, no integration pages. But strong domain and brand authority from press.

Results

  • Organic became #1 acquisition channel by Q4
  • Reduced CAC by 41%
  • Improved Series A pitch metrics
  • 14 top-3 rankings for high-intent BOFU queries

Timeline: 9 months from audit to Series A.

Testimonials

What These Clients Said

★★★★★

"The most thorough SEO document I've ever read — and I've managed marketing teams for 18 years."

David Chen
CMO, NorthBridge SaaS
★★★★★

"They paid for themselves in the first 30 days. The audit found the issue our previous agency missed for a year."

Sarah Mitchell
VP Marketing, Atlas Home Goods
★★★★★

"Full recovery from a 62% traffic drop in 90 days. We never thought it was possible."

Jennifer Walsh
Owner, Walsh Legal Group

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